about me

Hello World!!!

As way of introduction, My name is Sachin Chitale, aka Sach. Born in Mumbai, India in 1971, I hold a graduation in APPLIED ART. 

I am a Creative Art Director, Digital Design Director, living in Dubai and working in Abu Dhabi, United Arab Emirates (UAE), who has a skill set in giving complete solution in advertising and digital design direction.

I am passionate about my work. I love web designing, learning new tools and techniques in my filed. My hobbies includes photography, indian classical music and driving. I drive daily from Dubai to Abu Dhabi which is approx. 280 kms 2ways.



Although this is not my first blog, but this one would be more interactive and about sharing my knowledge and views about new trends in print design, web design, art direction, digital marketing etc.

Hope you find my blog interesting and useful. 
Happy Blogging!!!

Below is my career path so far...

professional experience {18 yrs.}


September 2005-Present: TBWARAAD Abu Dhabi, UAE
Associate Creative Director & Head of Design
Started as a one of the founder for Abu Dhabi. Currently working as HEAD OF DESIGN ( BTL CREATIVE DIRECTOR level ) mainly responsible for handling all Below-the-line advertising assignments. Job involves accepting and understanding the brief given by Client. Developing Ideas with the team. Ensuring quality output. People Management and all other required responsibilities as Head of Design. Also heavily involved in Production to achieve the right results.
CLIENTS: ETIHAD AIRWAYS, TDIC, DESERT ISLAND, SAADIYAT ISLAND, TWOFOUR54, TDIC CULTURAL DEPARTMENT, ABU DHABI AIRPORT COMPANY (ADAC), ADMM, ABU DHABI TOURISM (ADTA), ABU DHABI MAR, YAHSAT, INVEST AD


January 2001-August 2005: M&C Saatchi, Dubai, UAE
Art Director
Handled Above and below-the-line advertising assignments. Job involves accepting and understanding the brief given by Creative Director. Developing / Executing visuals. Ensuring completion of the Artwork till the stage of processing. Art direction / Supervision for photography.
CLIENTS: LG GULF. DUBAI TOURISM, DAMAS, AL YOUSUF GROUP, PANTECH, NAYOMI, TIFFANY FOODS


January 1999-October 2001: Whitelink Advertising, Dubai, UAE
Art Director
Handled Above and below-the-line advertising assignments. Job involves accepting and understanding the brief given by client servicing executive. Developing concepts in co-ordination with copy writer and client servicing. Executing visuals. Presenting to client if required. Ensuring completion of the Artwork till the stage of processing. Art direction / Supervision for projects involving printing, photography. Leading creative presentations for pitches.
CLIENTS: ABU DHABI NATIONAL HOTELS, DOLPHIN GROUP, DUCONT.COM, GENERAL POSTAL AUTHORITY, KOBIAN COMPUTERS, MOBIL, NEW HORIZON INSTITUTE, OSOOL FINANCE, SEVEN SEAS COMPUTERS


October 1997-May 1999: Vantage Point Advertising, Dubai, UAE
Sr. Graphic Designer
Handling more of below-the-line advertising assignments. Job involved accepting and understanding the brief given by an Art Director. Developing and executing visuals. Complete final execution of an Artwork
CLIENTS: ANCHOR BUTTER/MILK, GRUNDIG GULF FZE. SUN & SAND SPORTS (NIKE), ELECTROMECH ENGINEERING, APOLLO STUDIO & STORES


May 1992-September 1997: David Desouza Photography, Mumbai
Assistant Photographer / Graphic Designer
Assisted photographer in Advertising and Industrial photography. Also helped him in designing below the line media for his own clients


May 1992-September 1997: Freelance Visualiser Mumbai, India 
Freelance Designer
Working for various Ad agencies in Mumbai, India. Also used to handled own client for designing and printing requirements.


educational qualification


High school or equivalent April 1987
W.M.M.Vidyalaya, Mulund, Mumbai, India
Passed with First class


Graduation in Commercial Art (Applied Art) April 1992
L.S.Raheja School of Arts, Bandra, Mumbai, India
A Full time 5 years Govt. Diploma of Art (G.D.Art) with
specialisation in photography


Certification/Diploma, Mac/Graphic Softwares August 1994
Image Mac Academy, Mumbai, India
Complete Certificate Course covering thorough knowledge of Mac and PC operating Systems. Complete professional training in Adobe Photoshop, Illustrator, PageMaker, CorelDraw and Quark Express